October 6th 2010: Blogger Post 4: Blackberry Messenger for you Socializers

Blackberry Messenger (BBM), is just like MSN Messenger but for your phone. It’s an application for Blackberry Smartphones. BBM makes it’s easy to share with people who you really care about. The features of the BBM are your able to speak your mind, you can personalize your status, and you can tell if your message was delivered, and if the other person checked it and hasn’t replied, you can also add your friends, share photos/music/videos, and let people see what music your listening to while you are on the phone. The creation of blackberry messenger created by Blackberry was a really good way of customers to keep in touch with friends in such immediate responses. That’s why Blackberry was so successful because customers saw this as a social media tactic for them. The coolest thing about all of this is the way that every blackberry has its own unique pin and barcode. If I wanted to add a friend, I can easily get them to show their pin and I would be able to scan the other person’s barcode which then gets tracked into my phone. What could be better than going on messenger through your phone than having to sign on a computer? The unique thing is blackberry is the only company that offers such thing as Blackberry Messenger.

. Blackberry .Vs. Apple

September 29^th 2010: Blogger Post 3: Blackberry .Vs. Apple, Competition???

            The Apple IPhone has just been a great hit in the market. Apple had just launched their new Iphone as well. Blackberry decided to wait until September 30^th to launch their new Blackberry Torch 9800. This wait was such a great hit. Blackberry was smart to market their product after Apple’s Iphone. This was to get their customers to be more anxious and excited about the new phone. Apple is definitely Blackberry’s main competitor. These two companies are both successful in establishing their markets and their key products. Both these new phones are just a add on and a big improvement to their previous phone, Iphone 3G and Blackberry Bold 9700. Both companies noticed that their customers were so hooked onto their brands, and the companies wanted to provide their customers much more, so they added newer and better features to both their new phones. An Apple IPhone’s features includes: engineered glass, a retina display, stainless steel, Apple A4 Processor, and many more features. It’s just a vast detailed upgrade from the previous phone.