September 15th 2010: Blogger Post 1: Blackberry Torch
What’s the newest buzz on the street all about? The Blackberry Torch of course! Not only does it come with its amazing keyboard but it comes with a full touch screen. As you know by now, the screen slides up on a nearly invisible metal track to reveal a rather traditional BlackBerry QWERTY down below. It also comes with its new blackberry 6 operating system. And it doesn’t stop there with a 5 MP camera with flash, continuous auto-focus and image stabilization, plus 11 photo modes and video recording. But, the best thing about the phone is that it looks very much like the current crop of BlackBerry devices. Besides that fact that yes, it slides open, you're basically dealing with the same industrial design that we've come to know from RIM (Research In Motion) over the past two years or so. Sure, there are variations on a theme, but side-by-side with the Bold 9700, it's obvious to see where Torch got its looks from. Now you might be thinking why steal the same look? Because that’s what the customers want and it’s proven the blackberry bold 9700 was the top selling device coming up with the idea of the touch screen adding the touch screen was probably the wisest thing that RIM has ever thought of. It wouldn’t make sense to change the design of the phone, if it’s what customers are looking for. What RIM has succeeded in doing however, is creating a BlackBerry that BlackBerry users will want and enjoy. Although it might not gain RIM market share, it will definitely aid in retention.
What’s the newest buzz on the street all about? The Blackberry Torch of course! Not only does it come with its amazing keyboard but it comes with a full touch screen. As you know by now, the screen slides up on a nearly invisible metal track to reveal a rather traditional BlackBerry QWERTY down below. It also comes with its new blackberry 6 operating system. And it doesn’t stop there with a 5 MP camera with flash, continuous auto-focus and image stabilization, plus 11 photo modes and video recording. But, the best thing about the phone is that it looks very much like the current crop of BlackBerry devices. Besides that fact that yes, it slides open, you're basically dealing with the same industrial design that we've come to know from RIM (Research In Motion) over the past two years or so. Sure, there are variations on a theme, but side-by-side with the Bold 9700, it's obvious to see where Torch got its looks from. Now you might be thinking why steal the same look? Because that’s what the customers want and it’s proven the blackberry bold 9700 was the top selling device coming up with the idea of the touch screen adding the touch screen was probably the wisest thing that RIM has ever thought of. It wouldn’t make sense to change the design of the phone, if it’s what customers are looking for. What RIM has succeeded in doing however, is creating a BlackBerry that BlackBerry users will want and enjoy. Although it might not gain RIM market share, it will definitely aid in retention.
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